The John Phillips branding system was created to establish a clear and cohesive visual identity that reflects authenticity, craftsmanship, and contemporary storytelling. Designed across multiple touch points, the system creates consistency, strengthens brand recognition, and communicates a thoughtful and purposeful creative vision.

The John Phillips branding system was created to establish a clear and cohesive visual identity that reflects authenticity, craftsmanship, and contemporary storytelling. Designed across multiple touch points, the system creates consistency, strengthens brand recognition, and communicates a thoughtful and purposeful creative vision.

Process Book

The process book documents the development of the John Phillips identity from initial research and concept exploration to final execution. It highlights the creative thinking, experimentation, and decision-making that shaped the project.

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Brand Guidelines

This document establishes the visual and strategic foundation of the John Phillips brand. It outlines key identity elements, design principles, typography, color systems, and communication standards to ensure consistency across every touchpoint and audience interaction.

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Storytelling through fabric

enswear collection inspired by childhood memories, emotional connection, and outdoor life. The collection transforms functional workwear into expressive garments that allow softness, authenticity, and masculinity to coexist.

About the Client

John Phillips is a multidisciplinary designer whose work explores the intersection of fashion, storytelling, and contemporary visual culture. Through thoughtful design and creative direction, he develops experiences and identities that balance craftsmanship, authenticity, and emotional connection. His practice focuses on creating meaningful work that resonates beyond aesthetics, building lasting relationships between brands and audiences.

UNRAVELED: Capstone Project

Unraveled is a fashion capstone collection inspired by themes of deconstruction, transformation, and self-discovery. The hand-drawn logotype reflects the raw and imperfect nature of the collection, visually representing the process of unraveling layers of identity, memory, and personal experience through fashion.

VISUAL STORY

COLOR PALETTE

TYPOGRPAHY

COLOR COMBINATION

DELIVERABLES

Business Cards
Jury Presents
promotional key chain
Hangtags
Lookbook

Integrity, creativity, and empathy shape the way we work.

The John Phillips signature serves as the personal branding mark for the designer. Inspired by handwritten signatures, the logo emphasizes authenticity, individuality, and craftsmanship while creating a personal connection between the designer and his work. It reflects a creative practice rooted in thoughtful design and storytelling.

LOGO

Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

We believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.