RHODE EATS CAMPAIGN
Rhode Eats is a conceptual brand experience created to expand the world of Rhode beyond skincare and into lifestyle. The project explores how the brand’s minimal aesthetic and “glazed” philosophy could translate into a physical experience centered around food, beauty, and community.
Inspired by Rhode’s clean, effortless identity, the concept reimagines the brand as a curated café-style experience where beauty and everyday rituals meet. Through production design, props, and visual storytelling, the project presents a space where skincare, coffee, desserts, and social moments coexist in a soft, playful, and elevated environment.
MISSION
The mission of Rhode Eats is to extend Rhode's identity beyond skincare and into everyday lifestyle experiences. By combining beauty, food, and community, the project creates a space where self-care feels approachable, social, and intentional. Rhode Eats celebrates the idea that beauty is not just a product, but a ritual woven into everyday moments.
Concept
Rhode Eats plays with the internet phrase “you ate,” which basically means you did something so well there are no crumbs left. The idea behind the project was imagining Rhode as a brand that “ate” a product that works so well and looks so good that it completely delivers.
To bring this idea to life, the visuals mix Rhode products with sweet treats like pastries, coffee, and desserts. The glossy textures of the food mirror Rhode’s signature glazed aesthetic, creating a playful connection between skincare and indulgence.
The result is a fun, culture-driven concept where beauty feels a little like a guilty pleasure, because when something is that good, it just ate… and left no crumbs.
Key Words
Clean
Girlhood
Natural
Beauty
Campaign
The campaign was created to position Rhode within a broader lifestyle narrative, using food, beauty, and shared experiences as a way to communicate the brand’s effortless and community-driven identity.
Integrity, creativity, and empathy shape the way we work.
Look Book
